Air jordan brand biography

Nike’s Air Jordan continues to dominate the trainer market. Last year sales passed $5bn (£4.4bn) for the first time, earning Michael Jordan, who retired in 2003, $150m (£121m) – almost double the $86.7m (£70m) he amassed during his entire NBA career.

Nike Air Jordan - Behind The Brand - Brandastic

This week a pair of signed Jordan XXXIII’s went on sale at Sotheby’s. Worn during the 1998 season that forms the backdrop to Netflix’s hit 10-part 2020 documentary The Last Dance, they have a guide price of $2-$4m (£1.6m-£3.2m), meaning they should comfortably break the record for the most expensive trainers ever sold at auction.

Created for the then-unknown rookie, the Air Jordan 1 was launched on 1 April, 1985 and went on sale for $64.99.

Nike expected to sell 100,000 pairs in its first year. Instead, it shipped 1.5m pairs in the first six weeks. “Nike’s expectation when we signed the deal was, at the e Bad News for Fans Wanting the Air Jordan 1 '85 "Bred" TODI